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STRM047 2013/14 Full, distance learning and part-time classes ASSIGNMENT/ASSESSM

STRM047 2013/14 Full, distance learning and part-time classes ASSIGNMENT/ASSESSMENT 1 MANCHESTER UNITED Required You are required to complete the attached assignment by the date given. In order to undertake the assignment you should look closely at the case study on Manchester United as drafted in the Grant textbook. You should also be prepared to undertake further internet based research on Manchester United. You should only use material drawn from credible sources such as: academic articles and texts; annual reports; industry surveys; quality market research databases, e.g., Mintel; quality newspaper and business periodicals, e.g., the FT and even corporate biographies. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia. The word limit is; 2 500 (I will accept submissions of up to 10% in excess of this limit i.e. up to 2 750 without penalty). This limit excludes appendices (please keep these to a minimum) and your references. Please set your assignment out in the format of a management consultancy report using: clear headings for each section, an 11 point font size in Verdana and 1.3 spacing between lines. 1. Using appropriate academic models and relevant financial ratios assess the strengths of Manchester United’s core and dynamic competences in the period 1990 -2012. (40%) 2. Using appropriate academic models and relevant case information (both quantitative and qualitative); assess the attractiveness of Manchester United’s key markets. (30%) 3. Outline and discuss some strategic options (at least two) available to Manchester United over the next five years (2012+) drawing upon your analysis undertaken in 1 and 2 above. (30%) Notes This assignment is all about applying models and concepts to corporate issues in order to make your own judgments and conclusions. Use the models in an applied sense – do not describe them – and also be prepared to use them critically, e.g., modify or adapt them. You do not have to accept them blindly. We are also looking for your own ideas supported and guided by the models and case data so be bold in expressing your own opinions especially in question 3, where we are looking strategies to be outlined. It is up to you to select and apply the most useful models for each question, obviously you cannot use all the models you will cover on the module; what you need to do is carefully choose a small number of models and apply them in-depth. It is also important that you use case data effectively to support your answers and that your analysis in questions 1 and 2 draws upon quantitative and qualitative sources. Finally, pay attention to your writing style. I am asking you to conduct an assignment that could be presented to two audiences: your academic examiners and the management of Manchester United. Please therefore ensure: • ensure each paragraph links to the next one (use connective text where possible); • arguments are fully backed up and not left ’hanging;’


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